Tuesday, November 13, 2007

Website Content Guide Pages

I read over at SEO-Theory about "Using Content Page Guide Optimization", and realized that I had completely quit using content guide pages. I have been having a bit of trouble holding my rankings for Goatsmilktavern Studios and I was looking for a way to make it a bit more stable. A content guide page may be just what I was looking for.

Content guide pages are pages on your website that act like a table of contents for the site. You have a link to each page on your website and a short, 25 or so word description of the page. These descriptions need to be very keyword dense in order for it to be any benefit to your rankings, however, I always encourage people to remember to write for the users, then write for the search engines. Content guide pages can be a great deal of help to users when you have a large site with many pages, but for the most part and for my purposes I will make it for the search engines.

On the users end, content guides give the reader a rundown on what each page on your site is about and why they should go and read it. Content guides are not the place to make sales pitches, but they are the place to stuff some good keywords. These descriptions should be much like your meta description, only more compelling.Make your descriptions clear and concise so the reader will easily be able to find what they are looking for on your website.

Another good use for content guides is they are a possible solution to the problem Google has created by devaluing Supplemental Results Pages in its search results. If you have a site with supplemental results, you need to get them into the main index to make the effective pages on your site, there is no use having pages that don't rank on your website.

No comments: