Keyword Density, Spamming and Stuffing

When optimizing a website for the search engines you have to weigh your keyword density and how it effects the quality of your content. The most important thing is providing quality content your readers can use and content that gives them a reason to either come back or link to your website or blog. If your keyword density percentage is too high, it could interfere with the delivery and readability of the content. As a general rule, your keyword density should be between 3-5%, that is just enough to say what you have to say without suspiciously over emphasizing, or repeating the same words over and over again.

Having your keyword density too high, say 10-12%, will interfere your message and could be seen as keyword stuffing to the search engines. Keyword Stuffing is simply that, when your keyword density is so high that no reader can get any use out of the content containing the content.

Good SEO copy:
Goatsmilktavern Studios is a New Orleans based SEO company, we have provided Search Engine Optimization for many clients, whilst keeping up to date on the latest search engine changes. gmtS can design your website in a search engine friendly way and optimize it with the latest SEO strategies.

As you can see this copy delivers a clear statement that is not hindered by the terms SEO and search engine optimization.

Pushing the SEO copy (might not get you banned):
SEO Goatsmilktavern Studios is a New Orleans based SEO, Goatsmilktavern SEO has only Done Search Engine Optimization for many SEO Clients, whilst keeping up to date on the latest SEO and search engine changes, This SEO found designing the sites for SEO Clients, that we could control on their SEO needs. For more on SEO, contact Goatsmilktavern Studios a New Orleans SEO.

That example might not get you banned, but can you see how it is harder to read.

Almost or good chance of being banned by the almighty google:
SEO Goatsmilktavern is a New Orleans based SEO, this SEO has only Done Search Engine Optimisation for large SEO our clients, whilst keeping up to date on the latest SEO and search engine changes, This SEO found designing websites for SEO Clients, we could concentrate on their SEO needs. For more on SEO, contact Goatsmilktavern a New Orleans SEO.

Tags : Seo, Search Engine Optimisation,Search Engine Optimization, New Orleans SEO, SEO in New Orleans, not Cheap SEO

Bad SEO Copy and keyword stuffing (will get you banned)

I stole that pic from Dave Naylor's weblog because there is no way in hell I'm gonna type it on my site.

Keyword spamming is using keywords that are not relevant to your website. For instance if you are selling shoelaces, don't put plasma screen TVs in on your website, it is not relevant and will interfere with you selling shoelaces. The coolest example of this can be found at Matt Cutt's blog.

The website in the example is selling the secret to eternal youth and says that being banned by Google is a conspiracy to cover the truth, and has nothing to do with the invisible text field at the bottom left hand side of the screen.

Here is the text field:

As you can see keyword spamming can look quite sill, and yes, you may get away with it for a while, but you will be "covered-up" by the almighty Google eventually.

My point is, say what you need to say and give your visitors good information and the search engine gods will reward you for helping make the internet a better place. I'm not saying don't do keyword research and don't tailor you content to your KEI, just don't make your copy sound like crap.