There are many theories about choosing a good domain name. Domain name has very little to do with your influence on the search engines, content carries more weight. For example Goatsmilktavern.com is doing just fine in the SERP's for "New Orleans SEO", "New Orleans Search Engine Optimization", and so on. This site is doing well because my content is about SEO, but I don't even show up in the top 100 for "goats milk". According to most SEO theories I should rank quite highly for a search about "places that sell goats milk"
When choosing a domain name you should consider these things and your SEO should do just fine.
- Easy to remember
- Easy to type, Goatsmilktavern is a stretch on this one
- Keep it short, www.new-orleans-web-design-search-engine-optimization-blah-blah-blah.com would be a bad domain name
- Branding, going with your company name is always a good idea to get the name out there
- Domain name should be unambiguous
- The name should reflect something about the business or services provided
Choosing the best domain for your site shouldn't be a struggle, when you envision your new site it should just come to you. Unless you are in a highly competitive niche, you should be able to get away with anything.
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