Note about keyword research: Frequency and Distribution

When choosing keywords one must keep in mind the frequency that the targeted term is searched for. You shouldn't optimized your site for a keyword or term that gets only 10 or so searches a month. When using the different keyword tracker tools, look for a high traffic keyword or key term to be the primary focus of your optimization. Leave the words or phrases that get around 100 searches a month to be your secondary keyword for that page. The object of keyword research is to find out what people are searching for when they look for products and services like yours, you can't force people to search for anything.

If you have a new product that no one has ever heard of, it is best not to use the product name as your primary keyword until the brand is established. If this is the case, use terms related to the product, or function of the product.

Remember to use individual landing pages with only a few keywords related to each individual page, don't try to work all your keywords into one page. Optimizing a site is exactly that, optimizing the entire site. You are not just trying to get traffic to your home page.

When building links, route different links to the pages they are most related to. If you business is web design and SEO, you should have one or more pages about web design a a few about SEO. Links from web design firms should go to the web design pages, and links from SEO companies should go to your SEO related pages.

Some niches are harder to break into, so do some background research on the sites that are scoring high for your target terms. Find out how many links they have to that page, the age of the domain, and the keyword density. It is not impossible to break into a niche with established sites, but it will take more onsite and offsite SEO to do it, but don't be scared.